Which marketing tips can help you? The ones backed by real, actionable data.
Marketers are now spending 25% of their overall budget on content marketing, and a new infographic from the digital marketing trainers at Digital Vidya shares data-backed tips on how to make best use of that spend.
For example, search engine marketing is the most used paid content promotion technique; 58% of marketers use it. But marketers should also be using social ads, which can have a massive amplifying effect on reach.
Short, sharp headlines that are simple and optimized help content get noticed. These punchy titles resonate well and help content stand out where a lot of content is competing for readers’ attention.
The infographic contains more great tips… See more…
For local businesses, one of the challenges with content marketing is the need for much original content and constantly having to answer the question “What Should I Post?”
Social media marketing automation tools that are relatively inexpensive present a learning curve, but they allow you to create targeted paid advertising with content marketing as the approach – just like the big guys.
— Neal Schaffer #smmw19 Speaker (@NealSchaffer) February 14, 2018
— Jeff Bullas (@jeffbullas) February 15, 2018