Make Small Business Work for Your Small Business

What should I post to social media?

The question I’m asked the most is, “What should I post to social media?” It may seem like a simple question, but it’s not. It’s an issue of focus and strategy.

Let the Content Do the Marketing

My favorite social media posting strategy for small business is content marketing because it’s a proven method and it helps us generate almost endless content.

Facebook Instagram Ads Reach Mobile Users

Jessica Stansberry, a content marketing trainer with over 50K followers describes content marketing as “the strategy of putting out useful content and letting the content do the marketing for you.” She emphasizes to offer this valuable content for free because our content is selling for us.

It’s different than informational content we might call spam because it does not directly “pitch” but it does indirectly promotes sales.

The Content Marketing Institute says that “Useful content should be at the core of your marketing” if you want to “attract and retain a clearly defined audience – and ultimately drive profitable customer action.” They especially emphasize this for digital marketing saying, “Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.”

You may be thinking, “But I need to make sales now.” In her sales workshops, Alla Bardov says if we provide value and solve people’s problems then it will lead to sales. So, sell without selling – at least at first. 

Who is This For?

In this blog I discuss one content strategy and five social media tactics that work well for small budgets. I’m especially focused on business people who know they need a social media presence, but who have small (or zero) marketing budget. Regardless of which tactic(s) you choose, it’s important to establish reasonable expectations, reasonable goals, and stick with it.   

A note about reasonable expectations, especially hot leads and SEO:  If you are launching a new product or new business and you need gobs of hot leads right now or your goal is page-one Google results, then you should consult an ad agency and a high-quality SEO professional before you create a website or revamp an existing website. Big splash product launches and serious SEO include social media, but they also use many other strategies that are labor intensive and therefore expensive. 

One more note… about posts with personality.

Yes!! We all love a good meme or fun photo. Fun posts are a great way to supplement a content marketing and further connect with our audience. Natasa Djukanovic of Social Media Examiner gives tips for combining fun stuff with a business purpose. See 5 Way to Humanize Your Instagram Business Account. She gives us the right mindset for creating posts that are frequent, fun, and with a business purpose. I especially like her Tip #4 about staying true to the values of our company: 

Three Questions to Ask Before You Post

Even though small business owners don’t have staff to implement all Natasa discusses, I think her suggested posting mindset is what I find spot on. And the less time we have to post, the more important it is we have a strategy. This is not to overcomplicate things, but rather to find a focus or method so we can generate ideas.

Ok, now that we have an overall content strategy, let’s explore five tactics that will help us deliver our content. Regardless of which tactic(s) you choose, establish reasonable expectations, stay focused on realistic goals, and stick with it.

Just like healthy eating and exercise… take a long-term outlook so you don’t get frustrated and quit. Be fluid and adapt. Benefits may be hard to see on a daily basis, but your future self will thank you for plugging away at it between now and then. 

Five tactics for 2020
  1. Website with Blogs
  2. Posts That Link to a Landing Page
  3. Curate Other People’s Content
  4. LinkedIn Articles
  5. Facebook Instant Experiences

 

Tactics May Change but Content Is Always King

Content marketing gives us a long-term strategy for what to post. No matter what tactics we use (or don’t use) to deliver our message, content is king. So, provide value, solve people’s problems, and sales will take care of themselves.

 

What should I put on my website?

Let the Content Do the Marketing

My favorite social media posting strategy for small business is content marketing because it’s a proven method and it helps us generate almost endless content.

Who is This For?

In this blog series I discuss one content strategy and five social media tactics for small budgets. See also

 

Online Tactic 01 Website with Blogs

Advantages:

We can provide value by parsing out customer-focused information in brief problem-solution-focused website pages, blogs or video blogs.

Base blog topics on the questions your customers and prospects most often ask. Whether you create a blog, share an image and text, or create a YouTube video, craft content that helps your viewer solve an immediate problem. Give something of real value away for free – no strings attached.

Choose Topics People are Searching:

Best Keyword Research Tools LinkExpand or refine your topics by researching keywords people use when they search online. Sometimes our industry knowledge makes us struggle to meet customers where they are. Keyword research can help bridge that. Use Google’s Keyword Planner and free online courses to get a basic notion of how prospects search for answers to questions that relate to your business.

Content is King:

You may notice that Google’s keyword planner and research pushes you toward paid Google Ads. This may be a good option for some businesses. Just know that Google considers the quality of your website content when determining how (or even if) your ad gets displayed and at what price. The need for quality content is threaded throughout all options.

A website with immediately relevant and helpful blogs provides value and guides qualified prospects to the consideration stage. This quality content will help you whether you work the free organic angle or buy ads.

Track Your Website Visitors with Pixels:

Facebook PixelYou or your webmaster can add visitor website visitor tracking by adding pixel tracking code(s) to your website’s header. A tracking pixel is HTML code you add to your website header (not viewable). It tracks and reports data back to a source where you can view and use the data for various purposes including audience targeting and retargeting.

Having your own website and the ability to install tracking pixels is an advantage (especially if we own the website and can control the content). Facebook’s pixel description may help you understand this if you’re not already familiar with the concept. Other social platforms and digital advertising sources like Google have visitor tracking systems.

In-depth description and technical aspects of pixels is beyond the scope of this blog. For now, let’s just say those who have their own websites can use tracking pixels, and pixels are very useful.

Let’s move on to tactic that work with or without a website and tracking pixels.

Disadvantages:
  • Websites require technical skill to create or budget to pay a webmaster.
  • Websites require ongoing maintenance and updates
  • Some franchise owners and independent reps face corporate policy that requires them to use only their corporate website.
 
Tactics May Change but Content Is Always King

Content marketing gives us a long-term strategy for what to post. No matter what tactics we use (or don’t use) to deliver our message, content is king. So, provide value, solve people’s problems, and sales will take care of themselves.

For more social media posting tactics and the overall small business content strategy see:

 

Social Media Icons on Smart Phone

How can I drive traffic to my website?

Let the Content Do the Marketing

My favorite social media posting strategy for small business is content marketing because it’s a proven method and it helps us generate almost endless content.

Who is This For?

In this blog series I discuss one content strategy and five social media tactics for small budgets. See also

Online Tactic – Posts That Link to a Landing Page

Advantages:

Posts on any social media platform are an inexpensive way to drive traffic to our website, blogs, or any other landing page (such as a LinkedIn blog or Facebook Page). Most social platforms allow a link in the post by pasting in the URL of the blog or landing page.

If what we post is timely and relevant to our audience, then our post and its expanded version on our landing page will provide value and lead qualified prospects to the consideration stage.

If you have budget to advertise, you can target and retarget specific audiences. Each social media platform offers an “ads manager” with various ways to define and create custom audience. The better you define your audience, the better you can create content that speaks to that audience.

Still, no targeting or ad format can make up for content that is lacking. And, when using a content marketing strategy, our content is lacking if it does not help our target audience solve a problem or provide some other type of immediate value.

Disadvantages:
  • Content creation takes time
  • Good content takes a strategy
  • Can be difficult to directly attribute to sales
  • Requires a lot of content and refresh
  • Some of us don’t have a website but we can use LinkedIn Articles or Facebook Instant Experiences as our landing pages. 
 
Tactics May Change but Content Is Always King

Content marketing gives us a long-term strategy for what to post. No matter what tactics we use (or don’t use) to deliver our message, content is king. So, provide value, solve people’s problems, and sales will take care of themselves.

For more social media posting tactics and the overall small busienss content strategy see:

 

woman in car

What if I don’t have time to create my own content?

Let the Content Do the Marketing

My favorite social media posting strategy for small business is content marketing because it’s a proven method and it helps us generate almost endless content.

Who is This For?

In this blog series I discuss one content strategy and five social media tactics for small budgets. See also

 

Online Tactic  – Curate Another Person’s Content

Advantages:

Most of us cannot blog daily or even weekly. Plus, what if we cannot customize our website? No blog ability at all… What then? Let’s look at a few work-arounds.

Use your social media posts to link to articles, videos, or podcasts from other quality sources that are timely and relevant. We become an expert curator for our audience. Our expertise is valuable. Be sure to:

  • Vet the article to confirm its quality, relevance, and value to your audience.
  • Credit and link to the original source. 
  • Confirm the content accessible without a subscription or registration. If not, then consider another source or summarize for those who cannot access.
  • Help your reader quickly grasps the relevancy by adding your own post comment or a short quote from the article that conveys the main idea or a key point.
  • Make our post comment a statement that provides value and reflects your expertise.
  • Remember you’re providing value when you curate content in a way that uses your reader’s time well.
Disadvantages:
  • When sharing content that belongs to other people, you are linking people away from you instead of keeping them engaged with you on your website or social platform.
  • Automated services exist to help you curate content, but caution on letting a robot post articles and memes for you. Ask yourself if the process they offer gives you control to do what is listed above.

For more social media posting tactics and the overall small business content strategy see also

 

Facebook Instant Experiences - Small Business Online Tactic 05

What if I cannot have my own website?

Let the Content Do the Marketing

My favorite social media posting strategy for small business is content marketing because it’s a proven method and it helps us generate. almost endless content for social media posts.

Who is This For?

In this blog series I discuss one content strategy and five social media tactics for small budgets. See also

 

Online Tactic 04 – LinkedIn Articles

Advantages:

LinkedIn articles are a professional way to provide value to your audience with original content even if you do not have a website blog. Benefits and steps to getting started:

LinkedIn Article Link

  • If you have completed setting up your profile on LinkedIn, you can create a LinkedIn article.
  • To create a LinkedIn article, select the “Write an article” link underneath the section where you write a post (see image). Paste text or type text into LinkedIn’s user-friendly template.
  • LinkedIn articles are viewable to anyone, even if they do not have a LinkedIn profile or are not logged in to LinkedIn at the time.
  • LinkedIn articles allow images, links, font choices, and even the ability to embed rich text media such as a YouTube Video.
  • More complete how-to at Creating and Publishing articles on LinkedIn.
  • See also LinkedIn Learning for video courses on LinkedIn Articles

LinkedIn Article Template Screen Shot

LinkedIn articles become part of your professional LinkedIn profile. Once published they have their own URL, so you can share your LinkedIn article easily in a post on other social platforms by pasting in the URL. (Instagram only allows links in your profile description unless you are using paid ads. More on that later.)

Disadvantages:
  • LinkedIn articles are not available to Everyone. You need to already be established on LinkedIn and been given publishing capability needed to create a LinkedIn article. If you’re not already set up, LinkedIn has a guided profile creation process and a good help section if you get stuck. Once you have your profile established, you then can get the “Write an article on LinkedIn” option. Being on LinkedIn is essential if you are a B2B offering, so get it done.
  • No Tracking. LinkedIn articles do not allow us an easy way to track visitors using tracking pixels (for re-marketing purposes).
  • Before you publish, know of a social sharing bug. When social platforms like Facebook and Twitter get a URL, they have bots that crawl for code that defines what image and text to show in the article preview. LinkedIn is pesky about not allowing LinkedIn articles to be crawled repetitively or frequently.

    This means the image text present in your LinkedIn article when you first publish is how it will preview until LinkedIn lets your article be “crawled” again (in 30 days or so). So, use the “save” feature at first. When your image and text is totally finished then hit “publish”.

    Use the Facebook Crawler and Twitter’s Card Validator to see how they create your article’s preview and force a refresh if possible.

For more social media posting tactics and the overall small business content strategy, see:

 

person on smart phone

How can I reach impatient mobile devise users?

Let the Content Do the Marketing

My favorite social media posting strategy for small business is content marketing because it’s a proven method and it helps us generate almost endless content.

Who is This For?

In this blog series I discuss one content strategy and five social media tactics for small budgets. See

 

In this blog I look at an interesting Facebook Page component called Instant Experiences and how we can use a Facebook IE to help us deliver quality content to our audience.

Online Tactic – Facebook Instant Experiences

The data connection between Facebook and Instagram is a key efficiency for small businesses who want to advertise on both platforms but don’t have time to organically work both. Facebook’s Ads Manger lets you create ads that target and reach Instagram users also (even if you are not active Instagram). 

If we market to millennials, Gen Xers and boomers then Facebook and Instagram still hold most of our audience. Although only half of American teens use Facebook, many are on Instagram and the user data is connected (Facebook owns Instagram).

Not only is our audience on Facebook and Instagram, statistics from 2019 show 68% of Americans spend 58 minutes per day with each visit lasting 10-12 minutes. Over 200 million users visit meaningful Facebook Groups and 66% of monthly Facebook users use it daily. Also, less fake accounts exist in 2019 since Facebook removed 583 million of them in early 2018. 

Facebook Instant Experience

What is a Facebook Instant Experience?

A Facebook Instant Experience is full-page experience like a website page but it lives on our Facebook Page. We create a Facebook Instant Experience from our Facebook Page or in Facebook Ads Manager.

Facebook launched Instant Experiences in 2016 and called them Canvas Ads. Since then, they have improved this feature to look more like a website page and renamed them Instant Experiences (because within the Facebook mobile app they load instantly). And, we now can use them in free organic posts, not just paid ads.

Viewers see a Facebook Instant Experience when they click on a Facebook post or ad that is linked to an Instant Experience. Although Instagram posts cannot link to an Instant Experience, Facebook ads that deliver to Instagram can link to your Instant Experience.

If you cannot create a landing page, but you want to get content out to your audience that is beyond what a Facebook or Instagram post can convey, then you could use a Facebook Instant Experience as your landing page. Let’s look at this and other advantages Facebook Instant Experiences offer: 

Advantages 
  • A Micro Landing Page: A Facebook Instant Experience displays full-screen and lets us combine images, video, slideshows, links and text. It looks very similar to a website page or blog. An Instant Experience gives us more space and tools than a simple post so we can communicate more completely. It is a way to provide value beyond a simple Facebook or Instagram post even if we don’t have a website or don’t have a website page with the content on which we want to focus.
  • Loads Immediately so Reduces Drop-Off: Instant Experiences load immediately for mobile viewers using the Facebook app, so they help more people see our content quickly. External page load time results in some viewer drop-off more.
  • Easy to Make: We can use one of Facebook’s Instant Experience templates or design a custom Instant Experience. Either method is faster and easier than website changes. And for some of us it is faster than crafting blog or LinkedIn article because it uses less text and more visuals.
  • Test New Content: Facebook offers Page administrators data we can be used as anecdotal marketing research. This is valuable feedback for pennies compared to paying market research firm or ad agency. So, we can test multiple creative approaches for cheap before we even consider website revisions.
  • Pixel Tracking of Viewers: Content marketing is a great way to build a custom audience that we can later retarget with more direct-selling. Facebook Instant Experiences allow us to embed Facebook and third-party pixels. Pixels are code that track who has interacted with the content. If we have the Facebook pixel on our website, we can re-target a website traffic custom audience with lead-generating ads or any other type of Facebook or Instagram ad.

Facebook custom audiences

  • Free and Paid Versions: Instant Experiences live on your Facebook Page and are free. Once we publish an Instant Experience, we can then post it as a free Facebook page post.
  • Low-Tech Interface: Even if you do not have time to create your own Instant Experiences, just knowing of the capability will empower you to hire a contractor or assign an employee to this task. It is not a highly technical task. Lots of online help exists in Facebook’s Ads Help Center.
Two Waysto Access or Create an Instant Experience (IE)

See Below and Further Help Here

Create IE From Your Facebook Page:

Create an Instant Experience from your Facebook Page

 

  1. To create an Instant Experience from your Facebook Page, log into Facebook and go to your Facebook Page on a PC.
  2. Go to “Publishing Tools” on the top menu of your Facebook Page (click “more” if you don’t see it).
  3. Select “Instant Experience (Canvas)” from the left column. Scroll down if you don’t see it. Once there you will see any prior Instant Experiences you or any other page admin created prior (whether you created it in Facebook Ads Manager or from your Facebook Page).
  4. Click the blue Create button in the top right corner to begin creating a new Instant Experience.
  5. Use the help button to link to how-to help.
  6. Duplicate an Instant Experience if you want to revise (no editing once published).
  7. As of 2019, Instant Experience templates are only available via Ads Manager.
  8. To create a regular free page post with the Instant Experience you’ve created, copy the URL and paste it into your Facebook Page post. It will automatically generate a post preview that may use the first visual displayed in the Instant Experience. Type your post comments and then publish your post. It will create a Facebook Page post that links to your Instant Experience.

Create IE From Facebook Ads Manager:

Facebook Instant Experience Templates in Ads Manager

  1. When creating a Facebook Ad (not a sponsored post but creating a new ad) you have two ways to create a Facebook Instant Experience. You can create it from your Facebook Page (see above), or you can create it in Ads Manager during the ad creation process.
  2. Look for the option to “add an Instant Experience” when creating a Facebook Ad.

Full screen mobile experience when creating ad in Facebook Ads Manager

3. Facebook’s Ads Manager has Instant Experience Templates

4. Use Facebook Business Manager on a PC (not a mobile device) to access the most options, including Instant Experience templates.

5. Each Instant Experience has its own URL once published.

6. If you do not see the Instant Experience option in Ads Manager, then you may be working with an ad that was created from a sponsored post (no IE allowed with these types of ads). Or, you may be creating an ad within a campaign objective that does not allow Instant Experiences. See Facebook’s “Instant Experience Objectives” for help on what ad objectives are allowed.

Downsides:

Although Facebook Instant Experiences are much easier than creating a website and they offer interesting advantages (especially if you don’t have a website), there are always tradeoffs.

  • Must Create on PC: To create an Instant Experience (IE) requires a PC, not a mobile device.
  • Learning Curve: Make a few test versions before you plan a serious use for your IE. Not difficult but play with it first.
  • Cannot Edit Once Published: As of 2019 you can revise and save as you create an IE, but once you click “finish” you cannot edit the IE. To revise, “duplicate” it and revise the duplicate version. Your page’s IE library is not viewable to the public. It’s just an organization concern for page admins.
  • Full Advantage is with Paid Ad Version: The audience-targeting tools and the ability to make an Instagram post that links to an IE is available only paid ads. You can make a free Facebook post that links to your IE.
  • Templates only in Ads Manager: If you create an IE directly from your Facebook Page, you will not have the templates to choose from. The templates are only available in Ads Manager (possibly even Facebook Business Manager.
  • Online Help Often Shows Ads Manager Creation Only: When googling “how-to” most examples show this from Ads Manager. See above where I give steps for how to create IEs from your Facebook Page for free.
  • Online Help Often Uses Old Name of Canvas Ads: – The prior name of Facebook Canvas can confuse. Help pages like What is Facebook Canvas and Tips for Creating Amazing Facebook Canvas Ads can get you started once you know Canvas Ad is the old name for Instant Experience and the steps are usually the same.
  • Online Help Shows Ad Agency Level Creative: Do not let the ridiculously fancy content used in the examples intimidate you! You can get inspired and use whatever content you have now. Then, you can plan content for the future – especially the concept of creating more images and video that work in a square or vertical format as well as other criteria you’ll discover as you create your first few IEs.
  • Fast-Loading Designed for Mobile Only: Most social media users are on smart phones. But, since we’ve discussed how these can be used as regular page posts, this is to clarify that the fifteen-times faster than standard mobile web load time is specifically for mobile device app users. Still, PC viewers can see your IE if you create a page post with it.

Facebook Instant Experiences can help people who have a Facebook Page, but no website, implement a content marketing strategy. Even those of us who have our own website can use Instant Experiences to test new content and possibly reduce viewer drop-off. So, even though there are some downsides, Facebook Instant Experiences are a very useful tool for many small businesses.

For more social media posting tactics and the overall small business content strategy, see:

 

27 Content Marketing Tips

27 Top Content-Marketing Tips

Which marketing tips can help you? The ones backed by real, actionable data.

Marketers are now spending 25% of their overall budget on content marketing, and a new infographic from the digital marketing trainers at Digital Vidya shares data-backed tips on how to make best use of that spend.

For example, search engine marketing is the most used paid content promotion technique; 58% of marketers use it. But marketers should also be using social ads, which can have a massive amplifying effect on reach.

Short, sharp headlines that are simple and optimized help content get noticed. These punchy titles resonate well and help content stand out where a lot of content is competing for readers’ attention.

The infographic contains more great tips… See more…

Continue reading

Social Media Marketing Can Be a Pain

Social Media Marketing Can Be a Pain!

Let’s put it on the table right now. Social media marketing can be a pain! The learning curve is daunting and these social platforms are moving targets packed with ways to waste money.

For example, Facebook is quick to throw that “boost” button at you, take your money, then leave you with unclear results. Sometimes you get what you want. Sometimes not. You don’t know why.

Recent changes in Facebook’s newsfeed algorithym make it harder for your business Page to reach people. Have you tried the “pay-for-likes-and-follows” game? Then, you know that scam got smacked down (it never really worked anyway).  Facebook Groups are good, but they require lots of time and appropriate content.

So, what should you do?

Years ago, and even today in some markets, you could make a big splash on Facebook by just posting and boosting. But today, if you’re advertising in Dallas or its northern suburbs like Flower Mound, Lewisville, Friso, or Plano, then you have more competition and a tougher audience.

Is Facebook worth the trouble? Yes!

Today’s Facebook audience engages less than in the past, yet they are there. We can see them in the many data points available in the Facebook Ads structure in Facebook Business Manager (which places and tracks Instagram ads also).

Facebook Ads give you many advantages including precise targeting, custom audiences, and immediate data on which to base decisions. In other words, with Facebook Ads we can see very quickly what is working and what needs tweaking. We can adjust quickly and not have waste time guessing. It’s effecient.

Facebook custom audiences

So, $500 spent with simple Facebook “boosting” is okay. But, $500 spent with targeted Facebook Ad campaigns using custom audiences is better. These well-crafted Facebook Ad campaigns are more likely to get your best message to the right audience.

Another time and budget consideration is getting a content strategy and  letting go of the idea that you have to be everywhere. You don’t.

Because the vast majority of social media users are on Facebook and/or Instagram, your best bet are ads designed to deliver to both Facebook and Instagram, which Facebook’s full business advertiser tool offers.

Facebook Ads are effecient because they allow the use of custom audiences, advanced targeting, Instagram delivery, and give you immediate data on which to evaluate your effectiveness.

Join our Facebook group DFW Social Media Marketing Training for more learning and sharing. Or, contact me about our Facebook Advertising Training Modules.

Do you need a social media strategy?

Do You Need a Social Media Strategy in 2019?

We all know that hope is not the best growth strategy for a business. Still, there is great hope when you’ve got a strategy, especially a social media strategy.

There’s fantastic opportunity in DFW (and the entire US!) in social media marketing. Why? Because it doesn’t matter how big or small you are, the barrier for leveraging social media is more about skills and less about cost. Smaller businesses tend to be more agile, which means they are in a better position to adapt social media marketing into a growth strategy. You need a marketing strategy that incorporates social media.

For local businesses, traditional advertising can be cost prohibitive. And, you never know how many people see your direct mail or print ad. How many people listen to your radio ad versus turning the radio down, or cruise to the refrigerator during your TV commercials?

Even worse, how many viewers are on their smartphones during your TV ads, maybe even during the TV show?

Today’s social media is the cost-effective solution to the local business advertising challenge. It’s also where a large percentage of your customers are.

Social media platforms like Facebook, Instagram, Twitter, LinkedIn enable free or inexpensive communications to large audiences. Some provide audience targeting and performance analysis that allow businesses to directly measure the impact of posts and advertising campaigns. This data allows for powerful long-term capabilities. And, these are the SAME TOOLS the corporate giants are using. Your local business can learn to use them too.

2019 is a great time to begin or refresh your local business’ social media strategy. Remember, we all have access to the same powerful social media tools. The struggle and the opportunity is in the learning. Your local businesses is agile and adaptable – a great match for the fluid learning that is the mark of a good social media marketer.

If you need help, give Magnotti.net a shout. We merge social media possibilities with your local business goals.

Need inspiration for 2019? Read our blog-post How Local Businesses Will Capitalize on Facebook Marketing in 2018

Need even more inspiration?

Three Ways To Evolve Your Marketing Program In 2018

forbes.com

Ten years ago, we were all learning to tweet, poke, post and like. Now, thanks to a second social media revolution around big data and advertising, we are using all of those same skills to interpret hard numbers and focus on hypertargeting. Via forbes.com | Read more…

Join our Facebook group DFW Social Media Marketing Training for more learning and sharing. Or, contact me about our Facebook Advertising Training Modules.

-Terri Magnotti
terri@magnotti.net

Five Secrets of Facebook Marketing Pros

 

The best Facebook advertisers understand social ≠ search. 

 

The key differences between a social media platform such as Facebook and a search engine like Google are what leaves most new Facebook marketers frustrated: They run their Facebook ads similar to how they manage Google AdWords. And they shouldn’t.

 

Let’s walk through each of the five things elite Facebook advertisers do differently that you can adopt to elevate your social media marketing.

 

1. They carefully choose where their ads appear

2. They carefully choose who sees their ads

3. They carefully choose their Ads’ call to action

4. They carefully choose how to differentiate their ads

5. They continually test and update their ads

 Via marketingprofs.com  Read more…

For local businesses, personal knowledge of effective long-term Facebook marketing gives you access to affordable advertising. But, there are no shortcuts.  Avoid the fake likes and fake follower game.  Not only is it fraudulent, but it does not build real engagement or lead to conversions.

Join our Facebook group DFW Social Media Marketing Training for more learning and sharing. Or, contact me about our Facebook Advertising Training Modules.

-Terri Magnotti
terri@magnotti.net

Facebook Instagram Ads Reach Mobile Users

Facebook & Instagram Ads – a Local Business’ Best Friend

Your local business gets the best reach and analytics for the least money with well-designed Ad Sets created in Facebook Business Manager.

Facebook’s ad auction algorithms give your local business’ message an advantage over national advertisers – if the local business’ ad creative and targeting is well constructed. The algorithms that control Facebook’s ad auctions consider ad quality and relevance. Because your local business is “local” it ranks higher in relevance. Facebook’s ad auction also considers the ad’s creative elements and specific audience targeting, so it takes some time and experimenting to find the right mix for the lowest ad-cost delivery.

Facebook/Instagram ad targeting is available to small and medium-sized businesses that invest the time to learn core and custom audience creation including the Facebook Pixel. It takes some ramp-up time, a content strategy, and a little learning, but it is time well spent. Once mastered, you will get your local business’ ads to the right people while they are on their personal devices. And most importantly, if these ads are constructed properly, they collect data for ad re-targeting in the future.

Combine these targeted Facebook/Instagram Ad Sets with active output on your social media pages to maintain authenticity. The sooner you begin your learning curve, the sooner you will realize your well-crafted Facebook / Instagram ads are your local business’ best friend.

Join our Facebook group DFW Social Media Marketing Training for more learning and sharing. Or, contact me about our Facebook Advertising Training Modules.

Facebook Instagram Ads Hit the Mark

Facebook / Instagram Ads Hit Your Mark

I’m here to help you reach people who are interested in your business via targeted Facebook and Instagram ads.

I create Facebook and Instagram ads that are targeted using data from your website, Facebook, Instagram, and other internal and external data sources and metrics. I create core audiences (crowds of people) who have expressed an interest in what you sell. We also create core, custom and even “look-alike” audiences (more crowds) who have behaviors and interests that correlate.  With this type of targeting, I get your ads to right people – usually while they are on their personal mobile devices.

I recommend that your local business initially approaches social media marketing by focusing on only one or two social media platforms and developing an overall strategy so you keep a focus. You do not need to hit all social media at once. Optimal results come from an ongoing monthly contract arrangement where I help you leverage Facebook/Instagram ads over time.

In the future, a successful local business owner will use a select set of social media better than their local competitors.

Based on what we’ve seen, a local business cannot get better reach online with better analytics for less money than properly designed Ad Sets created in Facebook Business Manager using well targeted Facebook Ads, especially Facebook Pixel Conversion Ads that work with your business’ website.

People are interested in your business. I’m here to help you find them. If you run a small or medium-sized business, we need to talk.

Join my Facebook group DFW Social Media Marketing Training for more learning and sharing. Or, contact me about our Facebook Advertising Training Modules.