Let the Content Do the Marketing
Who is This For?
In this blog series I discuss one content strategy and five social media tactics for small budgets. See also
- What Should I Post on Social Media?
- Website with Blogs
- Posts That Link to Your Website
- LinkedIn Articles
- Facebook Instant Experiences
Online Tactic 03 – Curate Another Person’s Content
Most of us cannot blog daily or even weekly. Plus, what if we cannot customize our website? No blog ability at all… What then? Let’s look at a few work-arounds.
Use your social media posts to link to articles, videos, or podcasts from other quality sources that are timely and relevant. We become an expert curator for our audience. Our expertise is valuable. Be sure to:
- Vet the article to confirm its quality, relevance, and value to your audience.
- Credit and link to the original source.
- Confirm the content accessible without a subscription or registration. If not, then consider another source or summarize for those who cannot access.
- Help your reader quickly grasps the relevancy by adding your own post comment or a short quote from the article that conveys the main idea or a key point.
- Make our post comment a statement that provides value and reflects your expertise.
- Remember you’re providing value when you curate content in a way that uses your reader’s time well.
- When sharing content that belongs to other people, you are linking people away from you instead of keeping them engaged with you on your website or social platform.
- Automated services exist to help you curate content, but caution on letting a robot post articles and memes for you. Ask yourself if the process they offer gives you control to do what is listed above.
For more social media posting tactics and the overall small business content strategy see also