Fighting Engagement Bait on Facebook

Facebook’s new crack down on spam and click-bait benefits users and local businesses who use Facebook and Instagram for credible marketing.

Click bait, tag bait, comment bait, survey bait, and all that is the old game. Truly relevant and authentically engaging content is the way forward.  Local business have that “relevancy” advantage.

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed […]  By Henry Silverman, Operations Integrity Specialist and Lin Huang, Facebook Engineer

How will this impact Pages? Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease. Meanwhile, Pages that repeatedly share engagement bait posts will see more significant drops in reach.

Page Admins should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics. Learn more about engagement bait and how to avoid using it here… read more at

Join our Facebook group DFW Social Media Marketing Training for more learning and sharing. Or, contact me about our Facebook Advertising Training Modules.

-Terri Magnotti