We all know that hope is not the best growth strategy for a business. Still, there is great hope when you’ve got a strategy, especially a social media strategy.
There’s fantastic opportunity in DFW (and the entire US!) in social media marketing. Why? Because it doesn’t matter how big or small you are, the barrier for leveraging social media is more about skills and less about cost. Smaller businesses tend to be more agile, which means they are in a better position to adapt social media marketing into a growth strategy. You need a marketing strategy that incorporates social media.
For local businesses, traditional advertising can be cost prohibitive. And, you never know how many people see your direct mail or print ad. How many people listen to your radio ad versus turning the radio down, or cruise to the refrigerator during your TV commercials?
Even worse, how many viewers are on their smartphones during your TV ads, maybe even during the TV show?
Today’s social media is the cost-effective solution to the local business advertising challenge. It’s also where a large percentage of your customers are.
Social media platforms like Facebook, Instagram, Twitter, LinkedIn enable free or inexpensive communications to large audiences. Some provide audience targeting and performance analysis that allow businesses to directly measure the impact of posts and advertising campaigns. This data allows for powerful long-term capabilities. And, these are the SAME TOOLS the corporate giants are using. Your local business can learn to use them too.
2019 is a great time to begin or refresh your local business’ social media strategy. Remember, we all have access to the same powerful social media tools. The struggle and the opportunity is in the learning. Your local businesses is agile and adaptable – a great match for the fluid learning that is the mark of a good social media marketer.
If you need help, give Magnotti.net a shout. We merge social media possibilities with your local business goals.
Need inspiration for 2019? Read our blog-post How Local Businesses Will Capitalize on Facebook Marketing in 2018
Need even more inspiration?
Ten years ago, we were all learning to tweet, poke, post and like. Now, thanks to a second social media revolution around big data and advertising, we are using all of those same skills to interpret hard numbers and focus on hypertargeting. Via forbes.com | Read more…